How Will Google Benefit From Google Chrome

Google News has Google AdSense ads in it. Google Search has Google AdSense ads in it. Blogspot brings in blogs which use Google AdSense ads. Orkut has Google AdSense ads being displayed with them. Gmail displays Google AdSense ads and officials at Google complain how they are losing $110 million every year just because people use their ‘I’m Feeling Lucky Button.

What do you think I am trying to point out when I was citing the examples above? If you haven’t guessed it then I was trying to communicate how every Google product which actually receives huge Google backing is somehow related to making money. Although Google’s policy is to work on the product and then search for money making ways but if that product doesn’t looks like it will bring money then it backs off from supporting the product.

So, what benefits will Google Chrome bring in for Google? No monetary benefits as they will be handling millions of downloads and constantly working on the browser to keep it bug free but their are some indirect benefits which will surely keep pinching Google to constantly improve Google Chrome. Some of those benefits could be:

• Most of the people will make Google Search as their default search engine and this will help increase Google’s Searching user base. But isn’t Firefox also giving Google as default search engine? then, in this case it will be Microsoft’s Internet Explorer which will feel the heat.
• Although you won’t be able to install Google Toolbar with Google Chrome but most of the features of Google Toolbar can be incorporated with Google Chrome without hassles. Hence, it helps Google expand the base that uses its toolbar.
• Google loves to gather users searching data and Google Chrome is quick to send to Google what we search along with our IP address. Google Chrome will add more juice to Google’s database which is enough to reveal what I search daily using Google. Darn!
• PageRank! Some say it is dead and some say it isn’t. Well, after Google Chrome it might get little easier for Google to increase the importance of PageRank as they will be able to gather data quickly. Just a guess..

Lastly, Google Chrome helps Google take another step towards being the only company which will rule the Internet in the time to come.

Tags: general chrome