125 Mesmerizing Ads From Amul India – Marketing Management At Its Best
Amul (acronym for Anand Milk Union Limited) happens to be the brand name for one of the most successful co-operative organizations around India. Amul has also been famous since decades for the adverts that it has launched all over the country. These adverts are related with the current happenings from around the planet and are always appreciated by the on-lookers. Even during the current global crisis Amul didn’t bring down the frequency of the advertisements which is another example of how to stay in touch with your customers even when the amount of cash is decreasing around the planet. Here I have collected the 125 MUST SEE Amul India adverts that has helped the brand gain exponential fame. A perfect example of dedicated marketing management. We will start from the year 1976 and continue till 2009.
On compulsory sterilisation introduced during Indira Gandhi regime.
When helmets were made compulsory in Bombay
Amul congratulates the success of the first test-tube baby.
Indian Railways introduces cushioned chairs in the first class compartments.
Electricity cut in force.
Bankers’ demand for increased Dearness Allowance.
During the period when FSI was being misused.
Policemen ask for increase in salary.
An English girl married a Calcutta rickshaw-wala.
Mr. Patel was the first Indian to be a head-boy at the prestigious Eton School in England.
McEnroe using abusive language on the tennis court.
Climbing a mountain summit without oxygen.
Americans boycott the Moscow Olympics.
Souyuz – Cosmonaut in space.
Soft budget which pleased all sections of the society.
Extended Rajya Sabha term.
Sunil Gavaskar’s century against West Indies in Delhi.
Sunil Gavaskar’s quick century in succession.
INSAT-1’s initial problems regarding opening of its flaps.
CIA accuses Shri Morarji Desai of corruption.
During the time when a film on Shrelock Holms was being screened.
Political party’s dissidence during V.P. Singh’s era.
Sunil Gavaskar did not go on a tour. Caught enjoying butter at home.
Transfer of official secretaries by the government.
Pakistan infiltration into India.
Viv Richards refused entry into a city club for not adthering to the dress code.
A comment on the film `Mr. India’.
India’s chances during Reliance Cup.
Ivan Lendl returns with a vengence.
Football sensation Diego Maradona takes on the world by storm.
President’s rule when political government broke down.
Wallets of cricketer’s getting stolen in the dressing rooms.
Fares raised for first class rail travel.
The rapid change of Prime Ministers in the Country
The political crisis during the Gulf War
The `I Love Mumbai’ campaign initiated by Nana Chudasama
World Cup Soccer in Italy
Missed a few crucial catches, during the World Cup.
Comrade Yeltstin gets something golden to eat with his bread.
Promise, that the shortage will soon be over. (They don’t spare themselves too!)
The satellite invasion begins in Indian homes.
Actor Clint Eastwood wins an Oscar.
On Bill and Hillary Clinton.
On Madonna’s popular album “Erotica”
MTNL increases rates for local calls.
Bombay Airport Aerobridge collapses at inauguration.
Many unauthorised structures are demolished by the BMC.
A catch phrase propagated by the WWF champions, as their programme gains popularity.
Another hike in petrol prices making petrol twice as expensive in India than in America.
Boxing Champion, Mike Tyson convicted for rape, is released after serving out his jail term. He is raring to go.
Use unleaded petrol, Amul spreads social awareness. A case of fuel for thought.
When Lady Di’s extra-marital affair was brought into the open.
Mother Teresa’s service to mankind.
The youngest Indian boy to swim across the English Channel.
Steffi’s surprising defeat makes tennis lovers aware of the game’s increasingly competitive nature.
Elections in Africa centred around living legend Nelson Mandela, who idolised by his nation, was swept to power.
India lose against Srilanka In Waste Bengal
Bollywood Actor Sanjay Dutt In Jail
When musician YANNI played live at the TAJ MAHAL.
On the exorbitantly high ticket prices at the Michael Jackson concert.
On the infighting within the Congress government during the general election.
The above hoarding was blackened out by the Election Commissioner’s office. This was AMUL’s response.
On U.S. president, Bill Clinton’s alleged sexual exploits.
When the blockbuster film `Men in Black’ was released.
When Star Wars was re-released in India.
About viagra, the wonder drug.
On the ban of sex comedy plays.
Mumbai city being cleaned up for the arrival of U.S.A. President Bill Clinton – March 2000.
“Military overtakes Pakistan. Prime Minister Nawaz Sharif placed under house arrest” – October 1999.
Construction of Flyovers in Mumbai city.
Haul of 10 wickets by kumble.
Poaching by actors in Jaipur
“On the film `Gladiator’ winning a number of Oscar awards” – March 2001.
“On the destruction of Buddha relics in a neighbouring country” – March 2001.
Explosive growth of Internet start-ups – April 2000
On the film “The Lord of the Rings” – March 2002.
On the chaos over the seating arrangements at Wankhede Stadium.
Launch of Hindi film “Ashoka” – October 2001
Terrorist attack on the WTC in New York – Sept. 2001.
Based on the popular film “Dil Chahta Hai” – August 2001
On the Gulf War – March 2003
On Indian cricketers extremely high levels of endorsements on T.V. – February 2003
On the BMC’s `Balbir Pasha’ Aids awareness campaign in Mumbai – January 2003.
On WWE competition in Mumbai & Bangalore – Nov.’02
On the extradition of Underworld Don to India – September 2002.
On the waiver of import duty on the Ferrari gifted to Sachin Tendulkar – September 2002.
On the current clash between Iraq & U.S.A. – September 2002.
On the controversy surrounding the film “Ek Chhotisi Love Story” – August 2002.
On the English film `Spiderman’ – May 2002.
Launch of FM Radio channels in Mumbai – May 2002.
On Kumble bowling with a fractured jaw – May 2002.
Based on `Hobbits’ the characters in the Oscar Award winning film “The Lord of the Rings” – March 2004.
Prince Charles understanding the famous Mumbai Dubbawalas delivery system in reaching food to its customers miles away from their residence on time every noon through the year – Nov.’03.
Shane Warne Australian cricketer’s alleged scandalous involvement in sending Sex Text Messages – August 2003.
Nisha Sharma refused to marry her groom-to-be after additional dowry demands were made on the weddingday. – May 2003
Allegation surrounding Sahara’s teleserial `Karishma – A miracle of Destiny’ being an unofficial adaptation of the English novel! `The Woman of Sustance’ by English novelist Barbara Taylor Bradforel. – May 2003
On the controversial films ‘Sins” supposedly based on a true incident of a Catholic priest involved with the woman – February’05
On the release of the film ‘Swades’- December’04
On Athens Olympics 2004 – August’04
Pun on Pepsi’s ‘Toss ka Boss’ contest for the forthcoming ICC Champions Trophy – July’04
On striking resident doctors of Mumbai’s public hospitals and Maharashtra Association of Resident Doctors’ (MARD) for improved facilities and stipend – March ‘06
Controversy on the law disqualifying members of Parliament holding “office of profit” – March ‘06
On Pakistan Captain Inzamam-ul Haq’s dismissal for obstructing ball at a crucial stage of One-day International in Peshawar – February ‘06
On Anti-Corruption Bureau & Mumbai Police initiating action against encounter specialist police officer Daya Nayak for allegedly amassing property dispropotionate to known sources of income – January ‘06
On the unprecedented heavy rains flooding Mumbai causing loss of lives and havoc to people, their homes & properties – August’05
Rivalry between American giant Boeing and European rival Airbus becomes a political controversy – May’05
On election of cardinal Joseph Ratzinger as the new pope who chose the name Benedict XVI – April’05
On proposed implementation of quota reservation in institutes of higher education – June ‘06
Protests against screening of Hollywood film THE DA VINCI CODE – May ‘06
On sensex plummeting in Stock Market – May ‘06
Tata Motors unveil “Nano” the world’s cheapest, cost-effective and technologically advanced car with affordable price tag of Rupees one lakh at the 9th Auto Expo in New Delhi, India – January ’08.
Bollywood superstar Shah Rukh Khan’s new look… perfect six pack abs… new hair do…. – September ‘07.
Hollywood’s Disney-Pixar popular family movie RATATOUILLE (rat-a-too-ee) with the main cute cartoon character “Remy – the rat”, who loves to cook delicious food – August ‘07.
Political parties oppose ruling UPA Government’s Indo-US civilian nuclear deal – August ‘07.
CHAKDE! INDIA, the Bollywood movie with focus on women’s hockey featuring star-actor Shah Rukh Khan playing coach of the Indian Women’s Hockey Team to bring fame to India – August ‘07.
Bollywood romantic comedy film CHEENI KUM (A Sugar Free Romance) in which superstar Amitabh Bachchan shares time with little girl his neighbour, suffering from leukaemia, wise beyond her years – June ‘07.
Richard Gere Hollywood actor and Shilpa Shetty Bollywood actress in a controversial incident in public at an AIDS function in India – May, 2007.
Inflammatory speech given at a recent political rally – March ‘09
Rs.7,000 Cr. scam at Satyam Computer Services – Jan’09
Iraqi journalist’s shoe attack on George Bush during a press meet in Baghdad. – Dec’08
Tata Motors Nano plant shut down operations in Singur, West Bengal due to political pressure.
Financial crisis hits USA – the land of opportunities – Sept ‘08
Hollywood movie ‘The Dark Knight’ actor Heath Ledger as The Joker with mesmerizing performance, a fascinating maniacal character and super-villain who likes to carve smiles on people’s face after posing the query : Why so serious? – July ‘08.
Trust vote in Lok Sabha on India-US nuclear deal by Members of Parliament in Delhi, India – July’08.
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4 Comments, Comment or Ping
ammit
great job!!
it’s a great collection!!!
Apr 30th, 2009
Chhama Chenkual
Excellent!! Brings back so many memories. I do remember one that is not on the list. It’s regarding the inauguration of a bus service from New Delhi to Karachi with the words “Shanti ab hamara bus mein”
May 2nd, 2009
kiran
thank you for this walk down memory lane via such brilliant ads!
May 5th, 2009
Prof Punch
I must thank Him for chancing this page.
What
Reliability
Responsibility
Resourcefulness
Relevance
that I could see in every advt
Great thinking; greater execution
May 13th, 2009
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